At MJX Creatives, we believe in turning challenges into opportunities. Our collaboration with Razer for the Prime Day Sales Campaign was a true example of this philosophy in action.
With only a limited budget and an even tighter timeline, we were tasked with designing and executing a campaign that would not just create visibility but also deliver measurable impact. Rather than seeing these constraints as setbacks, our team leveraged them to push creative boundaries and showcase the power of influencer-led marketing.
To bring the campaign to life, we partnered with some of the *most influential gaming creators in India, including *Raka Zone, Fa2, Sikhwarrior, Tbone, Shadow Gamerz, and BandookBazz. Each creator brought their unique style, audience, and energy to the table, ensuring the campaign reached diverse gaming communities.
The content strategy was built around multi-platform engagement:
- YouTube Shorts to capture quick, engaging highlights
- Live stream unboxings to build real-time excitement and authenticity
- Instagram Reels for snackable, share-worthy moments
- Dedicated YouTube videos that offered in-depth brand storytelling and product showcases
This mix of formats allowed us to connect with audiences across different touchpoints, creating a strong presence on both short-form and long-form platforms.
The results spoke for themselves. Despite the challenges, the campaign generated close to one million impressions, sparking conversations, driving interest, and amplifying Razer’s visibility during one of the biggest sales events of the year.
More than just numbers, this project proved the effectiveness, agility, and creative adaptability of MJX Creatives. By combining the right creators with the right content strategy, we not only maximized ROI but also reinforced our ability to deliver impactful campaigns under pressure.
This campaign stands as a proud moment for our team, demonstrating how MJX Creatives continues to redefine influencer marketing by blending strategy, creativity, and execution—even in the most challenging conditions.
