At MJX Creatives, we pride ourselves on curating the right mix of creators and strategies to deliver impactful campaigns, no matter the scale. Our collaboration with In Woods Games is a perfect example of this commitment.
With a limited budget in hand, our challenge was clear—maximize exposure and engagement while keeping the campaign authentic and creator-driven. To achieve this, we brought on board two highly talented creators from our network: Mythicx and Kiwi Shio.
Each creator played a distinct role in amplifying the game’s presence:
- Mythicx hosted a live stream covering the entire game, making the experience highly engaging with the addition of his friends. Their fun commentary and natural banter added a unique layer of entertainment that resonated deeply with viewers.
- Kiwi Shio crafted an engaging highlight video, capturing the **most exciting moments of gameplay in a compact, shareable format that appealed to a wide audience.
This dual-content approach ensured that the campaign tapped into both real-time engagement and evergreen content, giving the game visibility across different platforms and audience preferences.
The campaign not only met but successfully achieved all its objectives, reinforcing the effectiveness of our strategy. What stood out most was how **dedication, creativity, and resourcefulness from our creators translated into tangible results for the brand.
This collaboration is another testament to the strength of MJX Creatives—where even with constraints, we deliver **strategic, high-impact campaigns that showcase the true potential of influencer marketing.
